Redesigning to sell, not extra copies,but the publication itself
“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good...
View ArticleRedesign matters: Brand awareness, revenue, and growth
Recently I’ve been in discussions with several publishers in stable markets who are considering redesign. They contacted me to inquire about how a relationship with a consultant might work, and I gave...
View ArticleHispanic business press pioneer: Three cheers for growth, diversification
It’s always terrific to see one of my clients moving forward, making new connections, and creating new revenue streams. Even better to hear gushing praise for these efforts directly from readers,...
View ArticleRedesigning your magazineor newspaper? Start here.
By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated with clients worldwide...
View ArticlePrototyping a startup newspaper?Here are 5 free tips to do it right
[Sample pages from a 28-page prototype of the Rocky shared publicly today. To peruse the entire thing and offer your own opinions, click here.] [Dec. 9, 2014] Just across the Twitter has come news that...
View ArticleAdvice for young (and seasoned) journalists? Ask some very recent grads
Grizzly grads tell us loud and clear: Get ready for digital-first publishing, heavy on social media, rocked by (and enjoying) constant change. [February 10, 2015, Missoula, Mont.] What an eye-opener it...
View ArticleNYT Magazine redesign: for students, textbook “Design and Disruption”
Early word last week on the redesign/reinvention of The New York Times Magazine gave a good indication this wouldn’t be just a cosmetic exercise, a shuffling around of fonts with a few new editorial...
View ArticleLaunching today: A new Crain’s Detroit Business for a new Detroit
[This week’s launch issue cover, and a Special Report opener inside.] IN CELEBRATION OF its 30th year, Crain’s Detroit Business today unveils a bold redesign of its weekly newspaper (following its...
View Article4 big ways the NYTimes is helping us teach ‘design and disruption’
Manhattan meets Montana: With great help from Times staff, we have a front row seat to study news media innovation, leadership, risk and hope By Ron Reason Several months of discussing innovation and...
View ArticleDean Baquet on longform’s future, the Apple Watch, sending reporters into war
New York Times Executive Editor Dean Baquet spent Thursday, April 16, 2015 speaking with the School of Journalism at the University of Montana and the Missoula community. Following are statements from...
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